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This Holiday Season, Could Less Be More?

This Holiday Season, Could Less Be More?

Another holiday season is upon us, and for the second year in a row, the impacts of COVID will likely color the celebrations. While the season is an opportunity to focus on the things that matter most in life, exchanging gifts is a long-standing tradition and a way to share joy with loved ones. Gift-giving is likely to be even more amped up this year, which might bring upon financial strain. Research shows that many shoppers intend to spend more money on the 2021 holidays due to COVID-19’s impact on 2020 celebrations. In fact, 48% of surveyed consumers said they plan to spend more money during the 2021 holiday season due to the pandemic dampening last year’s plans. In addition, due to the shortages on goods caused by the pandemic, we may be tempted to spend more money in order ...

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